Privacy Policy

Last Updated: January 1, 2026

Please read this Privacy Policy ("Policy") carefully as it informs you about the processing of your personal data.

This Policy ("Policy") outlines how we at coveragepathway.com ("we" or "us") collect, use and protect the personal data of our Website visitors, customers and other individuals involved in our business operations. Whether you are browsing our Website or engaging our services, this policy applies to you, because it details how we collect, process and store your personal data and how you can exercise your rights under applicable data protection regulation.

Please note that this Policy might be updated at any time without prior notice. To stay informed of any changes, we recommend reviewing this Policy periodically or each time you visit our Website.

What personal data do we collect and how is it collected?

When you use our services, visit our Website or interact with us, we may process the following information:

Information you provide to us or our Partners	Information we collect automatically	Information we collect from other sources
We do not directly process or store any personal data from you. Instead, we partner with third–party service providers ("Partners") who may directly collect and process your personal data such as: Personal Identification Data: such as your name, birth date, telephone number and/or other contact information Demographic Information: such as your ZIP code Health Information: such as your current healthcare status, Medicare status and eligibility to enroll in an insurance plan, desired health benefits, etc. Communication Information: name, contact information (telephone number and/or e-mail address), any communication and messages (including the time they were received/submitted) you voluntarily submit through contact forms on our or our Partners' website Please note! Our Partners may collect strictly limited information that is necessary to fulfil their obligations (such as to provide you with insurance quotes and policies) and to enhance your service experience. However, certain third parties may have different privacy statements, which complement this Policy.	When you visit, use or navigate our services, we might automatically (i.e. while using unique identifiers) collect the following information, including but not limited to: Digital Identifiers: such as IP addresses and user IDs, which help us to personalize your online experience and analyze how our services are being used Device Information: such as data about the devices you use to access our services, including the operating system, to ensure proper functionality on our Website Activity Tracking Information: we might collect information about your browsing activities on our and our Partners' websites, including the pages you visit, your interactions/actions on those websites, numbers of visitors and visits, length of time spent on the website, pages clicked on or where the visitors come from, etc.	We are not collecting any personal data from public databases, marketing partners, affiliate programs, and any other outside sources.

Information you provide to us or our Partners

Information we collect automatically

Information we collect from other sources

We do not directly process or store any personal data from you. Instead, we partner with third–party service providers ("Partners") who may directly collect and process your personal data such as:

Personal Identification Data: such as your name, birth date, telephone number and/or other contact information
Demographic Information: such as your ZIP code
Health Information: such as your current healthcare status, Medicare status and eligibility to enroll in an insurance plan, desired health benefits, etc.
Communication Information: name, contact information (telephone number and/or e-mail address), any communication and messages (including the time they were received/submitted) you voluntarily submit through contact forms on our or our Partners' website

Please note! Our Partners may collect strictly limited information that is necessary to fulfil their obligations (such as to provide you with insurance quotes and policies) and to enhance your service experience. However, certain third parties may have different privacy statements, which complement this Policy.

When you visit, use or navigate our services, we might automatically (i.e. while using unique identifiers) collect the following information, including but not limited to:

Digital Identifiers: such as IP addresses and user IDs, which help us to personalize your online experience and analyze how our services are being used
Device Information: such as data about the devices you use to access our services, including the operating system, to ensure proper functionality on our Website
Activity Tracking Information: we might collect information about your browsing activities on our and our Partners' websites, including the pages you visit, your interactions/actions on those websites, numbers of visitors and visits, length of time spent on the website, pages clicked on or where the visitors come from, etc.

We are not collecting any personal data from public databases, marketing partners, affiliate programs, and any other outside sources.

Why do we process your data?

We or third-party data processors acting on our behalf process your personal data. See the following list to understand why we process your data:

Purpose	Description
Providing our services	We use information collected during any lead-generation process to contact individuals who may be interested in Medicare Advantage plans, to respond to inquiries, to fulfill requests, and to provide our services.
Improving product experiences, offers, and services	We use your data to improve our services, to evaluate trends in our data, to verify accounts and activities, to conduct research and product development, and to analyze how users use our Site and services.
Verifying the customer and their identity	We may use data to verify the identity of users who submit information to us in order to validate the accuracy of our data and prevent fraudulent activity.
Providing customer service and communicating with you	We engage with our customers by phone, text, and email to provide service and updates, to communicate with our clients, and to provide you with important information about our products and services.

How long do we retain your personal data?

We will retain your personal data for as long as necessary, including for the purposes of satisfying any legal or reporting requirements. Laws may require us to hold certain personal data for specific periods. In other cases, we may retain data at our own discretion. When we no longer need to use your personal data, we will have it deleted, destroyed, or anonymized.

Do we collect information from minors?

Our Site is not directed to individuals under 18 years old. We do not knowingly collect personal data from individuals who are under 13 years old, and if we become aware that a minor has provided us with information in violation of applicable law, we will delete that information.

Do we sell information to third parties?

We may sell, share, or otherwise disclose personal information to third parties, including but not limited to our business partners, subsidiaries, and affiliates. We may also disclose aggregated information about users and information that does not identify any individual to third parties without restriction.

What are your rights?

Depending on where you live and how you use our site (as permitted by law), you may have all or some of the following rights:

Rights to access	You may request access to your personal data that we process.
Rights to request correction	You have the right to request the correction of inaccurate personal data that we maintain about you.
Rights to request data portability	You have the right to request that we provide you a copy of your personal data in a structured, commonly used, machine-readable format.
Rights to opt-out	You may have the right to direct us not to sell or share your personal information by telling us not to, according to applicable law.
Rights to request deletion	You may have the right to request the deletion of your personal data in certain circumstances, subject to applicable exceptions.
Rights to non-discrimination	If you exercise any of your privacy rights, we will not discriminate against you in providing goods or services.

How can you exercise your rights?

To submit a privacy request, please contact us by visiting our Website, calling us on our toll-free number, or writing to us at the address provided on our Website. Please note that we may need to verify your identity before honoring your request.

Under certain State Privacy laws, we may deny or limit responses to certain data subject requests to the extent permitted or required by applicable law. When we deny your request, we will notify you of our decision and explain the reason for refusal and the process for appealing to us.

California residents

As a California resident, you may be entitled to the following rights:

Do Not Sell My Information. You have the right to opt out of the selling or sharing of your personal information.
Share the Right Request. You have the right to request, via the process identified on our Website, that we correct your personal information that you believe to be inaccurate. Call 1-800-MEDICARE for help and, where applicable, refer to the information on our Website.

Colorado, Connecticut, Utah and Virginia residents

As a resident, you may have the right to be aware of the following matters:

Opt-out of Targeted Advertising. You have the right to opt out of receiving targeted advertisements that are based on the profiling of individuals across multiple sites. Once this opt-out is processed, we will no longer serve you with targeted advertising based on your interests on our website, and nothing in our online advertising systems will be used to target you with ads.
Appeals Refusal to Take Action. If you are not satisfied with the outcome of the processing of your request, you have the right to contact us to request an appeal of our decision. Upon receipt of your appeal, we will respond to the appeal (and nothing in our online advertising systems will be used to target you with ads).

Changes to this Policy

We may update this Privacy Policy at any time. We will notify you of any material changes by updating the "Last Updated" date at the top of this page. Your continued use of our Site after the effective date indicates your acceptance of the updated policy.

How to contact us?

If you have any questions regarding this processing of your personal data, please contact us by filling out our contact form or emailing us.